

Background
Group Members
School
Class
Instructor
Duration
Elene Wang, Benjamin Lim, Himari Wong
National University of Singapore
ID 3110 - Spatializing Emotion in Retail
Sixiu Tan
11 Weeks

Design Intent
The Chamber of Stillness is a space to embody the personality of the Fujifilm X-T3 camera to create an user experience sense of awareness and connection towards purchasing the product.
Exploration
We took a journey to researched camera retail spaces in Singapore.



Problem:
Our journey exploring modern day camera stores didn't represent emotion in their products.



Through our research in non-retail spaces, we felt more personality towards the X-T3 camera's old soul with a young mind.
Design Ideation
How might we convey the emotion of the X-T3 in experimental retail spaces?


Concept Development
Development layout and elements features using CAD and Viscom
The Vision
A space that
Embodies the XT3:
"Quiet Confidence,
Observation & Exploration

Voice and Editing by Himari Wong; Animation by Benjamin Lim and Elene Wang

Designs Works












